THIS IS THE DAWNING OF A NEW ERA! GERMAICA DIGITAL LAUNCH!
PIONEAR gwaan tell dem: „This is the dawning of a new era!“*
After releasing 16 Riddims in the classic 45rpm format, global smashs like „Cure“, or classics like „Doctor’s Darling“ amongst them, GERMAICAN RECORDS label chief executive PIONEAR was observing the decrease of the music business while being focused on Artiste Development and evolving a „music only“ label into a Dancehall lifestyle outlet launching his own street wear label of course called GERMAICA.
But there’s still lots of love for the „Art of Riddim building“ in the heart of the Saxon Dancehall entrepreneur and the latest developments whithin the business make it even easier to just „do some good music“ and release it not only whithout waiting on pressing plants and logistics companies but also leaving behind the fatal dependence on George Bush waring for oil to produce vinyl… „Real producer nah wait pon CIA!“ that’s why:
GERMAICAN RECORDS launches GERMAICA, the first all digital Dancehall label in the world!